A dead-simple cold email format that re-engages dormant leads with a single question. Reports 43% average reply rate across SaaS teams.
Send a cold follow-up with exactly 9 words or fewer. The classic format: "Are you still looking for help with [problem]?" The brevity signals respect for their time and creates a natural conversational hook. Works best when you have previous context — even a cold intro 3+ months ago. Avoid selling in the email; let the reply open the door.