60 proven B2B sales and marketing tactics, filtered by price, industry, and channel.
A dead-simple cold email format that re-engages dormant leads with a single question. Reports 43% average reply rate across SaaS teams.
A structured questioning framework that uncovers real business pain in under 8 minutes. Used by top AEs at late-stage startups.
A shared document between buyer and seller that maps every step to close. Reduces deal slippage by 35% and shortens cycles by 2 weeks.
Engage a prospect's LinkedIn content for 2 weeks before outreach. Converts cold to warm. 3× connection acceptance rate.
Give your internal champion a deck, one-pager, and FAQ to sell on your behalf to the buying committee.
Replace connection request text with a 20-second voice note. Open rates 5× higher than text DMs.
Send personalised 60-second video prospecting messages. 3× reply rate versus plain text cold email.
Offer prospects an exclusive "industry trends briefing" with your VP or CRO. Converts cold to warm and creates executive engagement.
A self-serve ROI calculator converts MQLs better than any whitepaper. Gated with email = qualified lead signal.
Mine job postings for signals that a company is investing in the problem you solve. Outreach converts 4× better with context.
Turn "we're happy with our current vendor" into a discovery conversation instead of a conversation-ender.
Sponsor a niche B2B newsletter read by your exact ICP. CAC often 40-60% lower than paid search for tight niches.
Get product mentions in Slack communities and Discord servers where your ICP hangs out. Drives brand-search intent that analytics can't see.
Build a co-sell relationship with a complementary vendor. Share pipeline, co-present to prospects. Shortens sales cycles by 30%.
Prevent POC scope creep by agreeing in writing on success criteria before the trial starts. Win rates increase by 25%.
A cold email framework built for manufacturing buyers who hate jargon. Focuses on operational outcomes, not software features.
Run LinkedIn or Google retargeting at prospects who engaged with your content but haven't booked a demo. 2× pipeline velocity.
Structured referral program for wealth managers and financial advisors. Net new AUM from referrals costs 70% less than cold acquisition.
Build individual SEO pages for each use case ("CRM for real estate brokers"). Captures bottom-of-funnel search intent with high purchase intent.
Create legitimate urgency at quarter-end without fake discounts. Moves stalled deals to signature in the last 2 weeks of Q.