Get product mentions in Slack communities and Discord servers where your ICP hangs out. Drives brand-search intent that analytics can't see.
Identify 5-10 Slack or Discord communities where your ICP is active. Join as a genuine participant — contribute value for 4-6 weeks before any mentions. When someone asks a question your product solves, share a helpful answer and mention your tool naturally. Never spam or drop links cold. The goal is to become a trusted community member whose tool recommendation carries weight. Measure via direct-traffic spikes and branded search volume, not UTMs.