Build individual SEO pages for each use case ("CRM for real estate brokers"). Captures bottom-of-funnel search intent with high purchase intent.
Map your ICP to specific job-to-be-done search queries: "[product category] for [role]" or "[problem] software for [industry]." Build a dedicated landing page for each use case with specific social proof, feature emphasis, and CTAs relevant to that buyer. Pages rank for long-tail keywords with high purchase intent. Each page should be 600-1000 words minimum, include a relevant case study, and have a direct CTA above the fold. Update quarterly with new customer proof points.