A shared document between buyer and seller that maps every step to close. Reduces deal slippage by 35% and shortens cycles by 2 weeks.
Create a Google Doc or Notion page that lists every milestone between today and signature — both your tasks and theirs. Share edit access with the champion. Update it live on every call. The MAP works because it makes the buyer complicit in the process; they co-own the deadline. Add the economic buyer and legal team as stakeholders early. Review it every call and ask: "Is anything blocking us from hitting [next milestone]?"