Engage a prospect's LinkedIn content for 2 weeks before outreach. Converts cold to warm. 3× connection acceptance rate.
Find 15-20 target accounts where the economic buyer posts publicly on LinkedIn. Set up alerts or check weekly. For 10-14 days, leave thoughtful, substantive comments on their posts — not "Great post!" but actual value-adds. Then send a connection request referencing the conversation. When you follow up with a message, they already know your name. Prioritise accounts where you have a relevant point of view to add.