Send personalised 60-second video prospecting messages. 3× reply rate versus plain text cold email.
Record a Loom showing your prospect's website or LinkedIn profile on screen for the first 5 seconds to prove it's personalised, then cut to your face for the pitch. Thumbnail should show your face and their company name visible on screen behind you. Keep it under 90 seconds. Reference one specific company initiative or pain point visible in their public info. Drop the Loom link in the first cold email rather than as a follow-up for maximum impact.